"How Can I Be Helpful?" is a new podcast discussing tech, innovation, and VC. The podcast features an array of guests hosted by Rob Biederman, a Managing Partner of Asymmetric, a venture capital firm.
Deliverables:
Podcast Cover
Social Media Assets (LinkedIn, Instagram, and X)
Rob's objective is to expand his influence as a thought leader in the venture capital space, aiming to spotlight industry guests through educational content. Yet, amidst the growing saturation of the podcasting industry, distinguishing oneself from the masses is proving to be increasingly challenging.
We meticulously designed an identity that capitalizes on striking typography and dynamic, technology-inspired colors. This strategic approach ensures the podcast emerges prominently in the crowded realm of tech-focused content, effectively resonating with the overall voice and messaging.
Using the speech bubbles as motifs that not only nod to the conversational format of the podcast, but as a system to use across various platforms such as Instagram, X, and LinkedIn. This system can be used as a template for guests, decorative placements or as a content box for quotes, messages, etc.
The output of this project involved a compact set of marketing assets for various channels, a vibrant podcast cover, and some initial foundations for a visual identity such as primary/secondary logos, color palette, typography, and visual assets.
