Viva is a concept non-profit organization dedicated to environmental conservation and sustainable practices. They work on projects related to reforestation, wildlife protection, and promoting eco-friendly habits through a community. Users can donate or contribute by finding opportunities for hands-on involvement. Viva also strives to have a strong educational and transparent presence by providing educational content on the provided projects as well as information about reforestation, wildlife protection, and sustainability projects.
As Viva extends its project network and incorporates additional features outlined in their roadmap, the overarching objective is to establish an identity that mirrors their evolved strategy in addressing climate change—an approach centered around community-driven action. With a distinctive value proposition in the market, Viva aims to distinguish itself by cultivating a more approachable image, steering away from a heavily tech-centric presence. "Change through community"
Deliverables:
Logo
Typography and color
Messaging
Layouts and Marketing Assets
Guidelines
Mockups/ Landing Page
While calling out some of their robust tech foundation was vital, through our kickoff the primary focus was conveying their messaging around the passionate project contributors, the community, and the impactful change they collectively pursue. Viva has a diverse range of personas so we wanted to make sure that this messaging would resonate amongst their key demographics.
Viva's logo draws inspiration from the clean and minimalistic symbols commonly found in tech-focused identities. To infuse a more organic and approachable feel, we incorporated rounded shapes and curves. This design approach strikes a balance, positioning Viva as a dependable tech entity while maintaining an inviting and user-friendly presence.
This also extended into the brand palette, using warm and inviting colors drawing from natural elements that allude to the environmental projects.
A key component of the messaging was to highlight the communities that comprised the Viva network and what that impact could look like for prospective users. Less about the interface of the platform and more content about the projects, and the issues at hand.
Education is a core value for Viva, manifesting in the delivery of compelling facts and statistics. Through strategic calls to action, users are seamlessly guided to relevant initiatives or locations. The primary objective is to spark interest and cultivate awareness.
